# HSY to design PIA's new cabin crew uniforms, first worn on the 31 October Dreamliner flight from London Source: Searchable (https://searchable.pk/news/lifestyle/hsy-to-design-pias-new-cabin-crew-uniforms-first-worn-on-the-31-october) Type: News article Author: Searchable Editorial Published: 22 Oct 2026 Updated: 22 Oct 2026 Retrieved: 25 Oct 2026 > Hassan Sheheryar Yasin beat a field of top Pakistani designers at a Karachi showcase judged by Khaadi's Shamoon Sultan and PIFD's vice-chancellor. The look follows Pierre Cardin's 1966 classic. **PIA has picked designer Hassan Sheheryar Yasin (HSY) to dress its cabin crew, and the new uniforms enter service on 31 October 2026** on the first flight of the airline's Boeing 787 Dreamliner, from London to Islamabad, [Dawn Images reported](https://images.dawn.com/news/1196043/pia-taps-hsy-for-design-of-new-cabin-crew-uniforms) on Thursday. [Business Recorder](https://www.brecorder.com/news/40445445) also carried the announcement. ## How HSY was chosen The design was picked at a competitive showcase in Karachi, where HSY was up against some of the best-known names in Pakistani fashion, among them Maheen Khan, Deepak Perwani, Faraz Manan, Amir Adnan, Nomi Ansari, Munib Nawaz, Ismail Farid and Generation, according to Dawn Images. The judges were: - **Shamoon Sultan**, founder and chief executive of Khaadi - **Nilofer Shahid** of House of Meeras - **Nabila**, the stylist, with four decades in the industry - **Hina Tayyaba Khalil**, vice-chancellor of the Pakistan Institute of Fashion and Design (PIFD) - **Naseem Tehrani**, who spent 33 years at PIA PIA's press release describes the uniforms as made for long-haul work, with soft, breathable fabrics and structured tailoring. HSY said designing for the national carrier was about "capturing our collective pride and the genuine warmth of Pakistani hospitality", and that he wanted the crew to feel "extraordinarily confident and comfortable". No cost has been published, and the airline has not yet released photos of the full range. ## Why PIA uniforms matter PIA's crew uniforms have been a fashion story before. In 1966 the French couturier **Pierre Cardin** designed its A-line tunic and hood, a look Dawn Images credits with defining aviation chic around the world, and in the 1970s **Sir Hardy Amies**, dressmaker to Queen Elizabeth II, also designed for the airline. ## The 31 October flight The uniform debut is tied to the Dreamliner. PIA is taking two Boeing 787-9s from Norse Atlantic for its UK routes from early November ([details here](/news/business/pia-to-fly-two-boeing-787-9-dreamliners-from-norse-atlantic-on-uk-routes-from)), and it has also announced [Islamabad to Birmingham flights from 1 December](/news/pakistan/pia-islamabad-to-birmingham-flights-from-1-december-three-a-week-on-a-boeing-777). The airline also has a new chief executive, former Salam Air head [Adrian Hamilton-Manns](/news/business/pia-nominates-salam-air-chief-adrian-hamilton-manns-as-its-new-ceo-business). If you are flying to the UK this winter, check the rupee cost of your pound spending on our [GBP to PKR page](/data/gbp-pkr) or with the [currency converter](/tools/finance/currency-converter). ## Frequently asked questions **Who designed PIA's new cabin crew uniform?** Hassan Sheheryar Yasin (HSY), chosen at a competitive showcase in Karachi. The uniforms enter service on 31 October 2026. **Who designed PIA's famous 1960s uniform?** Pierre Cardin, in 1966, with an A-line tunic and hood. ## Sources - PIA taps HSY for design of new cabin crew uniforms (22 Oct 2026) (Dawn Images): https://images.dawn.com/news/1196043/pia-taps-hsy-for-design-of-new-cabin-crew-uniforms - Runway to runway: HSY to design the new look of PIA crew (22 Oct 2026) (Business Recorder): https://www.brecorder.com/news/40445445 How to cite: "HSY to design PIA's new cabin crew uniforms, first worn on the 31 October Dreamliner flight from London", Searchable, 22 Oct 2026, https://searchable.pk/news/lifestyle/hsy-to-design-pias-new-cabin-crew-uniforms-first-worn-on-the-31-october