iPhone 17 price in Pakistan: Rs 399,000 official, Pro Max from Rs 535,600 (PTA approved)

iPhone 17 price in Pakistan: Rs 399,000 for the 256GB model, the official price from Mercantile, Apple's authorised distributor, read on 4 October 2026. The iPhone 17 Pro starts at Rs 491,100 and the iPhone 17 Pro Max at Rs 535,600. These official sets are PTA approved and carry Apple's official warranty, so no extra PTA tax is due on them.

iPhone 17 price in Pakistan, every model and storage

Source: Mercantile iPhone 17 price list, suggested retail prices, read 4 October 2026. Mercantile notes that prices may vary at retail. Every model on this list is marked "Apple Official Warranty" and "PTA Approved". The iPhone 17, 17 Pro and 17 Pro Max take a physical SIM plus eSIM; the iPhone Air is eSIM only.

iPhone 17e: Mercantile's list does not include it. PriceOye, a retailer, sells the 256GB model at Rs 349,999 (retail price, not an official one). See it with the rest of the range on our Apple price list.

Official set or imported set: what PTA tax means for you

• Official (Mercantile) sets are registered with PTA before sale. The price above is what you pay; the phone works on every network from day one.
• Imported sets (bought abroad, or a "non-PTA" phone sold locally) must be registered with PTA through its DIRBS system and the tax paid, or the phone stops working on Pakistani networks. The tax depends on the phone's value and on whether you register on a passport or a CNIC. Work out the exact figure for your model with our PTA mobile tax calculator before you buy.
• Check a phone's status before paying for a used set: check the IMEI on PTA's DIRBS service, as our PTA page explains.

Where to buy an official iPhone 17

Mercantile lists dozens of authorised stores, among them iStore at Cavalry Ground, Lahore, the Jazz Experience Centre at 5-P Gulberg II, Lahore, and the Zong Experience Centre on Mall Road, Lahore, plus dealers in Hafeez Centre and in Multan's Mall Plaza. Ask for the Mercantile warranty card and check that the box's IMEI matches the phone's (dial *#06#).

How the iPhone 17 compares

• iPhone 17 vs iPhone 16: the iPhone 16 sells at Rs 321,999 at PriceOye (retail), about Rs 77,000 less than an official iPhone 17 256GB.
• iPhone 17 vs Samsung Galaxy S26: Samsung Pakistan lists the Galaxy S26 at Rs 284,799.
• The newest model: the iPhone 18 Pro is Rs 565,000 and the 18 Pro Max Rs 605,000 officially; see iPhone 18 Pro Max price in Pakistan.

Paying in instalments? Use our personal loan calculator to see what a bank plan costs over 12 months. We update this page whenever Mercantile changes its prices.