Udta Teer at Wagah: Coke Studio songs drown out Ayushmann Khurrana and Sara Ali Khan's film promotion

Udta Teer (اڑتا تیر), the new Bollywood film starring Ayushmann Khurrana and Sara Ali Khan, ran into Pakistani loudspeakers when its stars tried to promote it at the Wagah-Attari border: as they spoke on the Indian side, the Pakistani side played popular Coke Studio songs, including Atif Aslam's Taj-e-Dar-e-Haram, and the clips went viral on social media on Wednesday, ProPakistani reported. "Udta Teer" was among the searches rising in Pakistan on Google on Wednesday.

What the film is about

According to ProPakistani, the film follows a Pakistani intelligence agent who loses his memory in an accident and comes to believe he is an Indian counter-terrorism officer. ProPakistani called it anti-Pakistan propaganda, and Pakistani users online have been criticising what they see as a run of Bollywood films with an anti-Pakistan theme, Minute Mirror reported.

Refused in Nepal

The film has hit a wall abroad as well. Nepal's Central Film Censor Board denied it permission for public screening before its planned 23 October release there, citing the country's film law without naming the scenes it objected to, according to ProPakistani and Bollywood Hungama, which first reported the decision. ProPakistani said the film faces backlash in other countries too, but did not name them.

Why it spread in Pakistan

The Wagah ceremony is watched on both sides every evening, and music from the Pakistani gate has drowned out Indian events before. This time the timing helped: the clips landed days before the film's release and were shared widely on X, TikTok and Facebook, with users cheering whoever was running the Pakistani speakers. Indian films are not released in Pakistani cinemas, so viewers here will not see Udta Teer on a big screen.

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